Case Study: Personio improves buyer engagement with Highspot

How Personio Improved Buyer Engagement by 28%

Personio, a fast-growing business transforming its go-to-market motion, needed a better way to keep sales and customer success aligned while launching new products like a real-time payroll offering in Germany. The company turned to Highspot to help employees use the right messaging and content consistently as they engaged customers and prospects.

With Highspot’s platform, including Digital Rooms and Analytics, Personio improved content governance by 63% and increased buyer engagement by 28%. Highspot’s professional services team also helped Personio build a broader enablement strategy through an in-person workshop, giving the team a clear roadmap and accelerating behavior change across revenue teams.

Personio

Oliver Manojlovic

Vice President of Sales