Case Study: Newsela achieves greater sales readiness and faster time to revenue with Highspot

How Newsela Reduced Time to Revenue by 29%

Newsela was working to align a disparate sales force and improve seller readiness as it evolved its go-to-market motion. Highspot was already a core part of that process, serving as a single source of truth for sales content and activities, while also supporting Newsela’s training, coaching, and onboarding needs.

With Highspot, Newsela built e-learning courses, added manager-led coaching, and rolled out Sales Plays and Learning Paths to improve consistency and rep effectiveness. The results were strong: 91% recurring usage of Highspot, 95% Sales Play adoption, and a reduction in time to revenue for sales reps to 36 days — 15 days faster than the prior year.

Newsela

Lizzy Goldstein

Sales Enablement Manager