Case Study: Nayax achieves global sales alignment and 77% higher buyer engagement with Highspot

How Nayax Improved Buyer Engagement by 77%

Nayax partnered with Highspot to improve global consistency across its revenue teams and better connect executives, sales, and product marketing. The company needed a unified way to organize assets, deliver learning, and keep messaging aligned across segments, verticals, and geographies.

With Highspot, Nayax implemented Sales Plays, Kits, Pitch, Analytics, and Training and Coaching to give reps easy access to the right materials and best-practice guidance in real time. Highspot helped Nayax streamline workflows, increase productivity, and drive a 77% increase in buyer engagement, while also improving closed-won opportunities.

Nayax

Michal Sever

Senior Director of Product Marketing and Product Education