Case Study: ManpowerGroup improves quota attainment with Highspot

How ManpowerGroup Improved Win Rate by 13%

ManpowerGroup used Highspot to help its enablement team improve seller performance and win rate by making it easier for reps to understand target audiences, find the right content, and deliver more personalized sales engagements. The company also wanted better content governance and a more consistent sales approach across business lines, using Highspot as a central hub for seller information, training, and engagement.

With Highspot, ManpowerGroup implemented tool governance, audits, Spot policy, Sales Plays, learning experiences, and Digital Rooms to standardize seller behavior and improve buyer interactions. Highspot’s CRM integration also helped track engagement and ROI, and the results were measurable: ManpowerGroup reported a 29% increase in quota attainment across its businesses.

ManpowerGroup

Kathleen Kohl

Sales Enablement Manager