Case Study: Light & Wonder Gaming achieves 47% higher buyer engagement with Highspot

How L&W Gaming Boosted Buyer Engagement by 47%

Light & Wonder Gaming, a global leader in gaming experiences with a 6,000-strong sales force, struggled to standardize content and sales execution across expanding regions and product lines. In a heavily regulated environment, the team needed a better way to manage large volumes of content and help reps quickly find the right materials and guidance. They turned to Highspot to support sales content management and sales plays.

With Highspot, Light & Wonder Gaming created region-specific Spots as a single source of truth and launched Sales Plays alongside new products and events to drive consistent field execution. The result was stronger go-to-market alignment, 87% recurring usage, 21% higher Play adoption, and a 47% increase in buyer engagement. Highspot also helped the company build a more repeatable global launch process and improve consistency across markets.

Light & Wonder Gaming

Conrad Walsh

Director of Global Product Marketing