Case Study: Lifetouch drives faster sales and higher buyer engagement with Highspot

How Lifetouch reduced sales cycles by 85%

Lifetouch, a go-to-market team using Highspot, needed a better way to equip reps and accelerate deal velocity as they rolled out new sales capabilities. The company focused on introducing Highspot’s Digital Rooms through weekly training and step-by-step enablement so reps could build confidence and use the new feature effectively.

Highspot helped Lifetouch turn engagement data into smarter selling, with reps using Digital Rooms insights to tailor presentations and focus on the most important opportunities. The result was 93% sales-team adoption of Digital Rooms and a 19% increase in buyer engagement, helping drive faster pipeline growth and higher conversions.

Lifetouch

Alyssa Sigafus

Sales Enablement Marketing Manager