Case Study: Keysight Technologies achieves stronger product launch engagement with Highspot

How Keysight Technologies Drove Recurring Platform Usage to 90%

Keysight Technologies, a large global company with a broad and rapidly expanding product portfolio, needed a better way to support frequent new product introductions and help sellers keep up with diverse use cases. As the company launched products on a regular cadence, it struggled to build seller fluency and operationalize each launch without a single source of truth, leading it to seek a stronger sales enablement approach with Highspot.

Highspot helped Keysight Technologies reimagine its enablement strategy by providing a centralized platform to support new product introductions, drive adoption, and help sellers sell new products more effectively. By giving teams a single source of truth for launch content and sales support, Highspot enabled Keysight to better capitalize on product investments and improve engagement around its NPI efforts.

Keysight Technologies

Chris Wronski

Senior Program Manager