Case Study: Imagine Learning boosts buyer engagement with Highspot

How Imagine Learning Boosted Buyer Engagement by 7%

Imagine Learning’s marketing team needed a better way to unify content, external engagement insights, and analytics after struggling with inefficient legacy solutions. By implementing Highspot, the team gained a single source of truth and a clearer view into buyer engagement, while also helping reps work more effectively with the platform.

Using Highspot and its native Analytics, Imagine Learning was able to create more data-informed content and surface the right assets to reps at the right time. The results included a 14% increase in platform adoption and 87% recurring usage, giving the team better visibility into its go-to-market motion and improving its ability to influence deal outcomes.

Imagine Learning

David Mcginty

Director of Strategic Marketing