Case Study: ICIS achieves higher rep engagement and external sharing with Highspot

How ICIS Boosted External Sharing by 13%

ICIS, a business information provider, needed a better way to support sellers with the right content and guidance at the right time as it moved from no enablement technology to a unified platform. Using Highspot, ICIS consolidated sales plays, training, success stories, videos, and other resources into one central hub to close content gaps and improve rep development.

Highspot helped ICIS deliver just-in-time enablement and align sellers more closely with marketing and enablement materials. The result was strong adoption, including an 81% recurring usage rate, and better-equipped reps who could act as subject matter experts in customer conversations and drive more effective engagements.

ICIS

Annabel Hosking

Digital Content Manager