Case Study: Hunter Douglas achieves consistent dealer engagement with Highspot

How Hunter Douglas Boosted Rep Engagement by 59%

Hunter Douglas turned to Highspot to create a more consistent, repeatable process for dealer knowledge development and engagement. The company needed a single source of truth for product content and prescriptive messaging to reduce confusion and help dealers deliver accurate information with confidence.

Highspot provided a unified platform with Sales Plays, well-governed templates, and personalized content tools that standardized messaging while allowing reps to tailor outreach by dealer needs and product lines. The impact was strong: Hunter Douglas achieved an 89% recurring usage rate, and 77% of reps used Highspot to share content with dealers, improving visibility into engagement and supporting more accurate product positioning.

Hunter Douglas

Denise Romero

Director of Learning and Development