Case Study: Hudl achieves better sales alignment with Highspot

How Hudl Improved Seller Engagement by 123%

Hudl, a global company with 3,500 employees, struggled to keep sales content organized and up to date. Before using Highspot, it stored collateral in Google Docs and its intranet, which led to poor version control, outdated materials, and difficulty finding customer-facing content when sales teams needed it.

Highspot helped Hudl centralize sales collateral and improve visibility into how content was being used. By giving sellers easier access to the right materials and insights into customer engagement, Highspot reduced the need for off-brand, self-created assets and helped Hudl better measure the impact of its enablement efforts.

Hudl

Tom Blackshaw

Sr. Manager of Revenue Enablement