Case Study: Hootsuite achieves 70% increase in closed-won revenue with Highspot

How Hootsuite Boosted Revenue From Active Users by 70%

Hootsuite, a leading social media platform, needed to accelerate ramp‑to‑revenue as it scaled. Onboarding and training content was scattered across systems, trainers lacked visibility into engagement, and managers couldn’t easily identify who needed coaching, all of which slowed new‑rep productivity and made performance gains inconsistent.

Hootsuite reorganized onboarding and continuous micro‑learning into Highspot SmartPages and used Highspot’s engagement analytics to drive daily use and targeted coaching. As a result, the most active Highspot users closed 70% more revenue, top performers used Highspot 6x more, 93% of reps use it daily, and increased platform engagement produced faster ramps and more predictable sales performance.

Hootsuite

Liam Surridge

Vice President Global Commercial Sales