Case Study: Houghton Mifflin Harcourt boosts sales rep engagement with Highspot

How Hmh Boosted Engagement in Enablement Programs by 46%

Houghton Mifflin Harcourt (HMH) needed a better way to manage sales content, guide sellers with the right information, and understand which behaviors drove results. After implementing Highspot, HMH used the Highspot platform to improve content governance, create contextual Sales Plays, and gain clearer insights into rep activity and performance.

Highspot helped HMH enforce content expiration and feedback processes, improving content governance by 16%. The company also boosted rep engagement in enablement programs by 46% through curated Sales Plays, while Highspot Analytics helped identify top-seller behaviors and connect them to business outcomes, enabling HMH to share best practices more effectively across the sales team.

Houghton Mifflin Harcourt

John Anderson

Director of Technology for Development in Enablement