Case Study: GWI achieves higher buyer engagement and sales readiness with Highspot

How GWI Boosted Buyer Engagement by 27%

GWI, a customer insights company, was looking to improve sales enablement as it transitioned to Highspot. The team needed better content governance, easier search, and a more effective way to train reps and support buyer engagement across different roles and teams.

Highspot helped GWI implement a unified approach with content governance, streamlined search, Sales Plays, Learning Paths, and external sharing capabilities. This improved rep confidence and training efficiency, and led to a 52% increase in external shares created, helping GWI engage buyers at the right time with the right content.

GWI

Lucrezia Keane

Senior Vice President of Revenue Growth