Case Study: Granicus reduces time to productivity with Highspot

How Granicus Reduced Time to Productivity by 20%

Granicus needed a sustainable, scalable way to train and onboard sellers more effectively from day one, while also improving ongoing coaching and sales productivity. To support this challenge, Granicus used Highspot’s Training & Coaching platform alongside Highspot Analytics and Salesforce integration to build a more structured enablement program.

Highspot helped Granicus deliver onboarding on a seller’s first day, provide ongoing courses, and use analytics to refine training based on content usage and search behavior. The company also used manager evaluations in Highspot to identify skill gaps and strengthen coaching, while Salesforce gave sellers a richer view of customer history for more personalized outreach. As a result, Granicus improved the scalability and effectiveness of its enablement programs and reduced time to productivity for sellers.

Granicus

Shawn Pillow

Director of Sales Enablement