Case Study: Fiserv achieves streamlined, measurable sales cycles with Highspot

How Fiserv Achieved a Daily Adoption Rate of 85%

Fiserv, a global financial technology provider, faced six sales-enablement problems that slowed its go-to-market efforts: uncategorized, hard-to-find content; no way to communicate content importance; lack of email/CRM integration; no customer engagement tracking; poor mobile connectivity; and overly complex onboarding and training—issues that seemed to demand a costly, large-scale overhaul.

By adopting Highspot, Fiserv created a single searchable content repository with email/CRM and mobile integrations and built-in analytics to track which assets engage buyers and which reps need coaching. More than 85% of sellers use Highspot daily, leading to faster, more measurable pitches, streamlined onboarding, improved training focus, and demonstrable gains in sales efficiency and effectiveness.

Fiserv

Jason Bailey

Director of Marketing Programs and Innovation