Case Study: Finastra achieves more accurate, trackable sales content with Highspot

How Finastra Drove a 50% Increase in Influenced Pipeline

Finastra, a global company with a large distributed workforce, struggled with inaccurate usage data, poor version control, and hard-to-search content in its legacy content management system. Sales teams had to download files just to view them, while updates required manual requests, creating inconsistent collateral and weak alignment between sales and marketing. Finastra looked to Highspot for a more unified sales enablement and content management solution that could work with tools like Salesforce and SDR outreach systems.

Highspot helped Finastra centralize and better control its sales and marketing content, improving visibility into how materials were used and ensuring teams worked from accurate, up-to-date information. By replacing fragmented repositories and manual processes, Highspot supported stronger alignment across teams and gave Finastra a platform designed to improve content trackability and sales enablement effectiveness.

Finastra

Harjeet Singh

Sr. Director of Marketing Operations