Case Study: FedEx achieves 22% higher buyer engagement with Highspot

How FedEx Office Increased Buyer Engagement by 22%

FedEx needed a better way to keep reps aligned and engage buyers consistently, especially as buying behavior shifted and there was little visibility into customer interactions or deal progress. FedEx chose Highspot, using its sales enablement and Pitch capabilities to improve digital selling and support adoption among experienced reps.

Highspot integrated with Salesforce to give FedEx real-time insight into buyer activity, while Pitch Styles enabled reps to create personalized digital sales rooms and microsites for prospects. This made it easier to share relevant content, track engagement, and save time, resulting in a 22% increase in buyer engagement.

FedEx

Jeff Fedro

Sales Channel Support Manager