Case Study: Devo achieves a 21% faster sales cycle with Highspot

How Devo Used Sales Rigor to Boost Deal Size by 20%

Devo, a sales organization using the MEDDPICC methodology, wanted to better organize content across its sales stages and make it easier for reps to find and share the right materials. With Highspot, Devo also used analytics and Salesforce integration to surface the most effective content directly in reps’ workflows.

Highspot helped Devo standardize prospect engagement with Digital Rooms and external sharing, creating personalized microsites and giving reps insight into buyer interaction. The result was stronger sales execution, greater content usage, and a 21% faster sales cycle time, with Devo continuing to expand adoption through Highspot.

Devo

Erin Crowell

Associate Product Marketing Specialist