Case Study: Criteo achieves higher rep engagement and efficiency with Highspot

How Criteo Increased Engagement in Enablement Programs by 52%

Criteo needed a better way to connect its teams and reduce the chaos of finding sales content across too many places. With Highspot, the company implemented a sales enablement platform that could serve as a single source of truth and help sellers quickly find the information they needed.

Highspot unified Criteo’s teams in one central location, improving collaboration, efficiency, and content findability. The results included a 93% recurring usage rate of the platform and an 84% improvement in accessibility and content findability, helping sellers work more strategically and save time.

Criteo

John Pullen

VP of Strategic Enablement and Go-To-Market