Case Study: CRIF achieves higher buyer engagement with Highspot

How CRIF Increased Buyer Engagement by 100%

CRIF, a financial services company, wanted to improve buyer engagement and break down silos between sales, product, and marketing. After implementing Highspot, CRIF used the platform as a shared system of record and integrated it with its CRM to better manage content and track engagement across teams.

Highspot helped CRIF standardize messaging, organize seller Plays, and use Digital Rooms to create more personalized customer interactions. The results included a 17% rise in platform adoption, a 35% increase in Play adoption, and cost savings from avoiding updates to unused collateral during a corporate identity relaunch.

CRIF

Kerstin Valet

Regional Director of Marketing and Communications