Case Study: Crestron achieves better seller adoption with Highspot

How Crestron Electronics Increased Play Adoption by 92%

Crestron Electronics, a provider of nearly 2,000 SKUs across commercial, residential, marine, education, government, healthcare, and hospitality markets, struggled to help sellers quickly find and use the right resources. Its previous system was too similar to a basic folder structure, with weak search and limited content management, making it hard for the sales team to refresh product knowledge and position solutions consistently.

Crestron Electronics switched to Highspot to improve resource discovery and sales execution. By adopting Highspot, the company gave sellers a better way to access enablement content and speak more effectively about products for different markets, helping address the issues that had been slowing adoption and frustrating teams across the business.

Crestron

John Hesseltine

Senior Manager of Sales Enablement