Case Study: Corporate Traveller Australia boosts engagement with Highspot

How Corporate Traveller Australia Boosted Buyer Engagement by 84%

Corporate Traveller Australia wanted to tighten alignment between marketing and sales and improve how it engaged different buyer personas at scale. Using Highspot, the team needed a stronger enablement foundation and a more personalized way to move prospects through the funnel while supporting sellers more effectively.

Highspot’s Digital Rooms helped Corporate Traveller tailor content to specific personas and gain insight into what content resonated most, improving lead nurturing and pipeline flow. The company also implemented Highspot’s Training & Coaching capabilities, which drove a 139% increase in active learners and helped sellers share content more confidently and effectively, supporting progress from MQLs to closed-won deals.

Corporate Traveller

Kim Robertson

Head of Marketing