Case Study: Cloudinary achieves greater GTM efficiency with Highspot

How Cloudinary Highspot Adoption with Seamless Integrations and Training

Cloudinary’s enablement team needed a better way to connect GTM workflows and create data-rich, customer-facing content, but their existing tool had weak integrations and required too much manual work. With the old platform, teams struggled to push internal customer data into templated slides, and Salesforce updates had to be maintained by hand. Cloudinary turned to Highspot to solve these workflow and integration challenges.

Highspot implemented a natively built platform with strong Salesforce and Google Suite integrations, plus AutoDocs for streamlined content generation that met internal security standards. The change saved customer success and account managers hours of time and reduced the administrative burden on the enablement team, making GTM workflows more efficient.

Cloudinary

Shara Simms

Director of Global Revenue Enablement