Case Study: Checkmarx achieves sales process alignment and cuts reps' search time by one-third with Highspot

How Checkmarx Reduced Wasted Time by 1/3

Checkmarx, a 500-person cybersecurity company specializing in automated code-review solutions, faced rapid growth that strained its sales process: the team hired more than 100 new reps in under two years, onboarding and training were inconsistent, and sales, marketing, and enablement were overwhelmed by constantly changing collateral. Reps wasted time hunting for materials across emails, Salesforce, and personal drives, often creating off‑brand versions of content, and the company lacked analytics to understand what content actually engaged buyers.

Checkmarx implemented Highspot as a single, user‑friendly content repository with smart recommendations, scheduled content, and buyer activity analytics. The platform centralized 60+ assets for sellers and partners, required little training, and enabled visibility into content performance and buyer engagement. As a result, reps now spend a third less time searching for content, teams coordinate more effectively across sales, marketing, and enablement, and new product launches are supported with easy access to and measurement of promotional materials.

Checkmarx

Jason Cohen

Director of Global Sales Enablement