Case Study: Bunge achieves stronger win rates with Highspot

How Bunge Increased Win Rate by 36% with Highspot

Bunge, a global organization with commercial initiatives spanning markets and regions, needed a better way to deploy enablement content, training, and guidance to sellers. Its materials were stored in a decentralized way, creating confusion and a flood of questions, while the team also lacked visibility into how well its initiatives were progressing. Bunge chose Highspot to support its go-to-market and commercial strategy.

Highspot helped Bunge centralize enablement and give reps easier access to the right content and guidance, reducing ad hoc requests and improving scalability for the enablement team. With Highspot, Bunge gained better insight into the health of its initiatives and whether they were trending in the right direction, helping teams execute commercial priorities more effectively and increase win rate.

Bunge

Zoran Vulic

Senior Marketing Manager