Case Study: Bright Horizons achieves improved rep effectiveness with Highspot

How Bright Horizons Improved Data Visibility by 100% with Highspot

Bright Horizons, which serves parents and employers through multiple product lines, needed a more scalable way to support sellers across very different buying scenarios. Its previous enablement tool could not keep up with growth, and reps lacked the right content, context, and visibility into engagement data, making it hard to prove what worked or connect activity to Salesforce.

Bright Horizons chose Highspot as its enablement platform to deliver bite-sized, situation-specific content and better track seller engagement. With Highspot, the team could support reps more effectively and replace ad hoc emailing with a more measurable content strategy, helping improve scalability and visibility across the organization.

Bright Horizons

Karen Gauthier

Senior Manager of Growth Enablement