Case Study: Branch achieves higher buyer engagement with Highspot

How Branch Increased Buyer Engagement by 14%

Branch needed a better way to break down internal silos, improve collaboration across teams, and increase buyer engagement around new product launches. Using Highspot, Branch also wanted to overcome trust issues with its previous content solution and give sellers more confidence in the materials they used.

With Highspot, Branch adopted features like Plays and SmartPages to drive product-launch engagement, organize content, and guide reps to the right assets. The company worked more closely with product marketing and sales leadership to review Scorecards, and saw a 28% increase in Play adoption. Highspot also made content easier to find and use, helping Branch improve seller confidence and support more effective customer conversations.

Branch

Melina Gaikas

Senior Field Enablement Manager