Case Study: Block achieves 90% recurring usage with Highspot

How Block Drove External Share Adoption to 61%

Block partnered with Highspot as it began building a more unified go-to-market motion across engineering, enablement, and other teams. Its challenge was to replace siloed, departmental messaging with a consistent customer-facing story and give sellers the guidance they needed to launch products effectively.

Highspot helped Block implement Plays to standardize launch content around what to know, say, show, and do, along with Huddle Guides for sales leaders and managers to reinforce skills after launch. This improved message consistency and drove strong adoption, including a 90% recurring usage rate for the platform.

Block

Nieka Mamczak

Head of Sales Engagement Strategy for Square