Case Study: Baker Tilly achieves greater win rates and collaboration with Highspot

How Baker Tilly Increased its Win Rate by 16%

Baker Tilly faced content chaos and difficulty differentiating itself in a crowded digital sales environment, with practitioners and sellers relying on outdated files and inconsistent messaging. The company turned to Highspot to centralize content access and improve the buyer experience.

Using Highspot’s content management, Pitch capabilities, and analytics, Baker Tilly enabled more consistent selling, stronger collaboration between sales and marketing, and better buyer engagement through video email. The results included 95% Pitch adoption, along with actionable insights that helped the team refine follow-up and improve sales enablement decisions.

Baker Tilly

Trula Hensler

Sr. Manager of Sales Enablement and Operations