Case Study: Azul achieves stronger global sales alignment and influenced opportunity growth with Highspot

How Azul Grew Influenced Opportunity to $17 Million

Azul wanted a single source of truth to align its global go-to-market teams and improve how reps used product and sales content. Using Highspot, Azul set out to strengthen content governance, boost rep adoption, and give its sales organization more consistent guidance and readiness across regions.

Highspot helped Azul implement Sales Plays, Training & Coaching, and buyer engagement tools to standardize messaging and track rep activity. The results included a 13% improvement in content governance, 91% recurring rep usage, and 92% adoption of Plays, while also giving Azul better visibility into outreach, open rates, and which content was helping close deals faster.

Azul

Michelle Campanella

Director of Sales Enablement