Case Study: Amwell achieves greater customer engagement with Highspot

How Amwell Increased Customer Engagement by 200%

Amwell’s enablement team needed to turn Highspot from a simple content repository into a central platform that could support its broader enablement strategy, communications, and training assets. The challenge was to create stronger operational rigor, improve cross-functional alignment, and better support organizational goals across sales, HR, and other teams.

Using Highspot, Amwell centralized its enablement programs, established a single source of truth, and expanded the platform across the organization. Highspot’s Training & Coaching and Sales Plays features helped scale learning and bring structure to reps’ workflows, resulting in improved collaboration and an 86% adoption rate of Plays within Highspot.

Amwell

Jenna Wolfsgruber

Program Manager of Growth Enablement