Case Study: American Woodmark achieves faster content adoption and cross-functional alignment with Highspot

How American Woodmark Boosted Adoption by 14%

American Woodmark partnered with Highspot to improve content governance and make it easier for teams to find the right materials quickly. The company needed a single source of truth and better adoption across cross-functional teams, especially for sales reps who had to respond fast and consistently.

Using Highspot’s platform, American Woodmark implemented a strict governance strategy and later added Highspot’s Training & Coaching to support role-specific learning. The result was 84% content findability, a 58% well-governed content rate, and a 14% boost in adoption, helping teams deliver more informed customer experiences and work more consistently across the organization.

American Woodmark

Donny Miller

Project Manager for Remodel Sales Training