Case Study: Aetna improves content governance and sales efficiency with Highspot

How Aetna Improved Content Governance by 62%

Aetna used Highspot to improve content governance and help its sales team find and use the right sales assets more efficiently. Before Highspot, reps spent hours searching for content, and the sales and marketing teams lacked clear visibility into what materials were actually resonating with customers.

With Highspot, Aetna created a single source for up-to-date content, enabled accurate search, and allowed reps to customize presentations for clients. Highspot’s real-time engagement notifications also gave teams visibility into how prospects interacted with content, improving collaboration between sales and marketing and helping Aetna focus on more effective materials. The result was a more efficient sales organization and continued strong year-over-year growth.

Aetna

Enrico Vietri

Director of Digital Strategy