Case Study: InsideView achieves 98% adoption and unified sales–marketing alignment with Highspot

Highspot delivers effective content management mapped to the buyer’s journey

InsideView, a 300-person technology company that provides market intelligence, needed a way to organize sales content mapped to the buyer’s journey, align sales and marketing, and make training easier to access. Content performance was hard to measure, onboarding materials were fragmented, and marketing received little feedback on what drove conversions, creating a gap between teams and slowing rep ramp-up.

InsideView selected Highspot for its flexible “Spots” organization, closed‑loop analytics, and ability to place training side‑by‑side with sales content. The platform unified diverse assets, improved sales–marketing alignment, and sped onboarding — achieving a 98% adoption rate in the first quarter and a 78% breadth usage rate — while increasing rep engagement and content-driven sales effectiveness.

InsideView

Bonnie L. Bisson

Director, Sales Enablement