Case Study: Granicus achieves faster deal velocity and 3× more content pitched with Highspot

Granicus Increasing Deal Velocity With Guidance for Sellers

Granicus needed to speed up deal velocity by giving sellers fast access to the right training and content for each selling scenario. Sales reps were spending time finding materials and lacked just-in-time guidance to tailor conversations and move deals forward.

By adopting Highspot as a single, searchable repository with just-in-time guidance and actionable analytics, Granicus made 2,500+ sales and marketing assets easily available, achieved 90% daily adoption among reps, and saw a 3X increase in content pitched to prospects. As a result, sellers are better guided, performing stronger, and closing deals more quickly.

Granicus

Shawn Pillow

Director of Sales Enablement