Case Study: GitLab achieves 84% Sales Play adoption with Highspot

GitLab's Best Practices for Effectively Driving Adoption

GitLab, a software company, turned to Highspot to improve content governance and drive adoption of its sales plays. As the team implemented Highspot, it focused on creating a single source of truth and ensuring reps had the right content and guidance to succeed.

Using Highspot’s Sales Plays, insights, and analytics, GitLab aligned product marketing, field, and ops teams around a more effective sales strategy. Highspot helped GitLab reach 64% well-governed content and 84% sales play adoption, giving the team measurable proof of improved governance and rep engagement.

GitLab

Ali Shahrazad

Senior Director of Field Enablement