Case Study: Falcon.io achieves faster sales and unified content management with Highspot

Falcon.io - Customer Case Study

Falcon.io, a 300‑person SaaS provider for social media listening, engagement and publishing, struggled with a fragmented, inconsistent sales content library that was hard for reps to find and often led to off‑brand, customized materials. The company needed a comprehensive sales enablement approach to improve content management, messaging consistency and seller efficiency.

Falcon.io implemented Highspot for its advanced search, analytics and Salesforce/Gmail integrations, appointing training champions to drive rapid adoption and consolidation of assets in weeks. The result: faster platform uptake, easier access to up‑to‑date, on‑brand content, better sales‑marketing alignment, measurable content performance, and more time for sellers to focus on revenue‑generating activities.

Falcon.io

Frederik Krogtoft

Marketing Campaign Executive