Case Study: Dun & Bradstreet achieves unified, searchable sales content and improved seller efficiency with Highspot

Dun & Bradstreet Improves Seller Efficiency

Dun & Bradstreet, a 5,000‑employee business information company, faced a sales enablement problem: roughly 6,000 pieces of content were scattered across 12 locations, leaving 500 nationally distributed reps wasting selling time searching for assets, encountering outdated or off‑brand materials, and lacking visibility into content effectiveness.

Dun & Bradstreet implemented Highspot to centralize content in a single searchable “Sales Spot,” enable AI‑driven content recommendations, and integrate with systems like Salesforce and SharePoint. As a result, 6,000+ assets are organized and searchable, 500 reps use Highspot daily, and better analytics, governance, and guided selling have improved content consistency and seller efficiency.

Dun & Bradstreet

Erin Osman

Vice President of Marketing - Global Sales Enablement