Case Study: Booking.com achieves higher conversion rates and streamlined content management with Highspot

Booking.com - Customer Case Study

BookingSuite, a division of Booking.com that supports hundreds of thousands of partners and ~3,000 sales reps, was overwhelmed by a rapidly growing library of sales and customer-facing content. Sellers spent hours searching for the right assets, teams lacked an easy way to share pitches and get real-time prospect engagement alerts, and marketing couldn’t reliably see which content drove revenue.

BookingSuite adopted Highspot as an end-to-end sales enablement platform integrated with Salesforce, using its intuitive pitching framework, AI-driven content recommendations, and analytics to centralize and surface the right materials. Monthly adoption rose to 95%, reps save an estimated 3 hours per week searching for content, marketing gained visibility into what works, and sales conversion rates improved significantly year over year.

Booking.com

Ayca Yuksel

Director Global Marketing and Communications