Case Study: Veterinary Hospital Managers Association boosts membership revenue with Higher Logic Thrive Marketing

Veterinary Hospital Managers Association boosts renewals 5% and adds $18,000 with Higher Logic

The Veterinary Hospital Managers Association (VHMA) was struggling with a low-cost email provider that lacked integration with their association management system (AMS), leading to poor data quality and inefficient, time-consuming marketing processes.

By switching to the Higher Logic Thrive Marketing platform, VHMA gained seamless AMS integration. This allowed them to automate and personalize member renewal campaigns. The solution from Higher Logic saved 50% of the time spent on campaign management, increased member renewals by 5% year over year, and generated an additional $18,000 in membership revenue.

Veterinary Hospital Managers Association (vhma)

Christine Shupe

Executive Director, VHMA