Case Study: The Texas Medical Association achieves a 313% increase in CME sales with Higher Logic

TMA’s Automated Campaigns Result in 313% Increase in Sales

The Texas Medical Association (TMA), the state’s largest medical society representing more than 51,000 physicians and students, faced declining sales of its Continuing Medical Education (CME) course series driven by outdated, infrequent email communications and a need to boost non‑dues revenue.

TMA implemented Higher Logic marketing automation and redesigned its monthly CME Spotlight into mobile‑friendly, behavior‑driven campaigns that track clicks and purchases and send targeted follow‑ups. The automated, mobile‑first approach increased engagement and click rates and resulted in a 313% increase in course sales, while also uncovering opportunities to recruit non‑member course buyers.

Texas Medical Association

Trevor Delling

Marketing Specialist