Case Study: North American Spine Society achieves increased global member engagement and collaborative case discussions with Higher Logic

The North American Spine Society Improved Online Communications For The Field Of Spine Care

The North American Spine Society (NASS) is a global, multidisciplinary medical society dedicated to advancing ethical, evidence-based spine care. Facing geographic, technological and cultural barriers to collaboration, NASS needed a cohesive, cross-platform way for committees and members to engage online, increase global participation and maintain a consistent brand and user experience.

NASS launched SpineConnect on Higher Logic, integrated with its Protech AMS for single sign‑on, profile syncing and streamlined data flow. The responsive, award-winning community went live in September 2014 and, within six months, drove strong engagement: 3,000 members logged in, 711 discussion posts, 189 threads and 258 unique authors. Case discussions have become a valuable clinical Q&A forum, member data now feeds the CRM for proactive outreach, and NASS plans to expand with specialty groups, a specialist directory and mentorship programs.

North American Spine Society

Kim J. Garges

North American Spine Society