Case Study: iMIS Users Group achieves greater member engagement and automated growth with Higher Logic

The iMIS Users Group Community Saves Members Hundreds to Thousands

The iMIS Users Group (iUG) needed a better way to engage members, bring in new members, and reengage lapsed ones with a very small staff. Before working with Higher Logic, they lacked an automated campaign process and wanted a solution that could help them target specific groups more effectively.

Higher Logic implemented the Higher Logic Thrive platform, integrating with iMIS to use IQAs and automate outreach to nonmember companies and past due accounts. This enabled iUG to scale member acquisition and retention efforts, with the organization reporting that lapsed-member campaigns brought members back and that the community has saved members hundreds to thousands.

iMIS Users Group

Michele L. Morgan

Executive Director