Case Study: SHAPE America boosts member engagement and real-time insight with Higher Logic Thrive

SHAPE America boosts community email open rates over 40% with Higher Logic

SHAPE America, the Society of Health and Physical Educators, faced a challenge in understanding and meeting the evolving needs of its members after budget changes forced the closure of its previous online community, a highly valued member benefit. The organization needed a way to regain this vital space for peer connection and gain real-time insights into member priorities without relying on slower methods like surveys.

Implementing the Higher Logic Thrive platform provided a customized, all-in-one professional community that became a central hub for member engagement. For SHAPE America staff, the Higher Logic community serves as a real-time source of intelligence on member needs, directly informing new content and resources. The solution dramatically increased engagement, with community digest emails achieving open rates exceeding 40%, and has become a key tool for driving membership renewals.

SHAPE America

Joey Martelli

Advocacy & Public Affairs Manager