Case Study: Resolution Institute achieves 1950% more member upgrades with Higher Logic

Resolution Institute Increased Their Member Upgrades By 1950% With Marketing Automation

Resolution Institute, a membership organization, wanted to improve its member upgrade process and had been getting very few applications over time. After introducing marketing automation with Higher Logic Thrive, they aimed to automate and personalize outreach to boost engagement and drive more applications.

Higher Logic implemented an automated campaign that dramatically improved results for Resolution Institute. In six months, the organization received 198 applications, with 41 approved, resulting in a 1950% increase over past efforts; if all 198 are approved, the gain would reach 9800% over usual numbers.

Resolution Institute

Amanda Dollman

Marketing And Communications Manager