Case Study: National Association of County and City Health Officials (NACCHO) achieves 400% increase in member engagement and centralized COVID-19 communications with Higher Logic Community & Communications

Online Communities Provided Vital Connection For County Health Officials During COVID-19

The National Association of County and City Health Officials (NACCHO), which represents nearly 3,000 local health departments and uses netFORUM Enterprise for membership management, faced an extraordinary information and workforce strain during the COVID-19 crisis. Their highest-level incident command relied on fast, reliable sharing of public-health information, but members were inundated with updates and needed a central, trusted place to connect and get guidance.

Working with Higher Logic, NACCHO launched three targeted COVID-19 sub-communities and centralized communications to increase adoption and streamline member outreach. The Communities and Communications tools enabled mobile-friendly email digests, password-protected resources, and continuous monitoring of needs — driving a 400% increase in logins, earning CDC recognition of NACCHO’s site as a resource, and providing crucial federal-level connections for many counties.

National Association of County and City Health Officials (NACCHO)

Angie Mcpherson

Website Specialist