Case Study: New Jersey Society of CPAs achieves increased member engagement with Higher Logic

New Jersey Society Of CPAs’ Community Supports Increased Member Engagement

The New Jersey Society of CPAs (NJCPA) needed a more robust engagement platform after outgrowing a limited community tool, and turned to Higher Logic Community to better support its 13,000+ members. NJCPA wanted to broaden participation beyond a few committees and create a stronger space for communication, advice, and peer connection.

Higher Logic implemented Higher Logic Community with features like segmented sub-communities, automated digests, and real-time alerts to help drive participation and keep members informed. The results were strong: community activity increased 160% in one year, posts grew from 823 to 2,170, and NJCPA saw a sustained 66% increase in engagement after switching to Higher Logic.

New Jersey Society of CPAs

Rachael Bell

Digital Communications Manager