Case Study: National Association of School Nurses boosts membership with Higher Logic automation

National Association of School Nurses boosts membership with Higher Logic and a 32% rejoin conversion rate

The National Association of School Nurses (NASN) wanted to boost membership renewals and sign-ups but found their manual, segmented outreach processes to be time-consuming and difficult to track. They turned to Higher Logic, utilizing automation rules within their Higher Logic online community platform, to streamline this effort.

Higher Logic's solution enabled NASN to send automated, personalized membership emails to distinct audience segments based on their community activity and history. This approach yielded impressive results, including a 32% conversion rate from lapsed members and a 7.8% conversion rate from engaged non-members, driving significant membership and revenue growth while saving staff time.

National Association of School Nurses