Case Study: National Association for Gifted Children boosts member engagement with Higher Logic Thrive

NAGC boosts member community awareness to 54% with Higher Logic

The National Association for Gifted Children (NAGC) faced a significant challenge with member engagement due to an outdated and confusing online community platform that most members were unaware of or did not know how to use. This disconnect, coupled with an inefficient tech stack that required manual work, risked isolating the educators and advocates it supports. To address this, NAGC turned to vendor Higher Logic for its Thrive Community platform.

By implementing Higher Logic Thrive, NAGC consolidated its community and marketing tools into one integrated system. The solution led to a dramatic increase in member engagement and operational efficiency. Measurable results included a jump from 35% to 54% of members knowing how to access the community and a drop from 54% to 39% in members who do not use it. Higher Logic provided a modern, intuitive platform that saved staff time and fostered a stronger, more connected community for its members.

National Association for Gifted Children (nagc)

Meagan Roloff

Senior Director of Membership and Operations